The latest WTA Members Meeting, well chaired by Andrew Campbell and attended by a good cross section of sectoral representatives from the Membership was held this week. Thanks to all for making the journey to a very sunny Llandrindod Wells.
A number of issues and topics were discussed, although the key issue was the Tourism Industry in Wales, post Brexit (if and when there is such a thing) which presents challenges for the tourism industry for growth in business and employment. It was agreed that both the Welsh Government and Industry need to be proactive if any emerging opportunities are to be seized. We are all aware that the business environment will be tough, however if Sterling weakens after March 2019, an increase in international visitors maybe forthcoming, (although recent IPS figures are a little gloomy), however we are optimistic that the so called number of ‘Staycations’ will increase as consumer concerns over costs and delays about travel to Europe unfold.
Related and also discussed was marketing, particularly the latest Welsh Government led 'Year of' Campaign, to celebrate a Year of Discovery which 'invites' visitors to explore what makes a unique Wales, i.e the things you won’t find anywhere else in the world. Other issues included the maintaining and improving of skills needed by the Industry, and recent developments in North Wales related to the North Wales Growth Deal and the transport and adventure tourism project.
Please remember Wales Tourism Week 2019 it starts on the 11th May, with the Annual Reception at the Senedd scheduled for the 14th May with the 15th May 2019 being our Westminster drop in session for Welsh MPs. The banner this year - ‘Strength through Partnership - Team Wales’. Afternoon Event for both, but timings to be confirmed.