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Stressing Tourism's importance in Wales   

Recovery from the Pandemic, Brexit and a serious cost of living crises that is impacting our visitors and businesses is presenting challenges for our tourism industry, both in terms of recovery and growth that are unlike we have seen before.  The Welsh Government and Industry need to be proactive if any emerging opportunities are to be seized following the Pandemic.

​We all need to be ready, government and industry alike. It is a time when the rules are being re-written. This change needs to be handled in a way which realises the potential of our industry and wider visitor economy without damaging it in the process. If you are a business and are concerned about Tourism Tax, the loss of staff or the multitude of new Welsh Government proposals impacting our industry in 2022/23 please read the attached Manifesto and engage in the debate.

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 Coronavirus (Covid-19) - Impact on Tourism: Whilst Wales is now at Alert Level Zero (from 7 August 2021) the Welsh Government still recommends that you take discretionary action to ensure that public health is being safeguarded.

Wales Tourism Alliance
About the WTA: The  Wales Tourism Alliance (WTA) was formed in 1998 when the National Assembly for Wales was established and the responsibility for tourism was devolved from Westminster to Cardiff.  WTA and its members provide a collective voice to put forward the views of the industry to Welsh Government and beyond. Whilst we do not claim to represent everyone, the WTA is widely recognised as the voice of the industry in Wales.

​Tourism in Wales is collectively responsible for over £6.2Billion to Welsh GDP and over 172,000 jobs. WTA members organisations are widely respected within the tourism industry and leaders in their sectors. This collective expertise represents over 6000 tourism businesses in Wales. Working day to day with businesses means that our members are the organisations best placed to spot 'trends' and 'early warning signs' quickly which could affect this important industry. 

Providing this collective voice provides the communication which is needed between the industry and the government departments, its only through working together that we can protect this vital industry for Wales. 
The WTA meet face to face with both Senedd Cymru - Welsh Parliament Members and Welsh MPs on a regular basis, so that they receive industry input direct and our voice is heard.

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