CONTACT US Contact

Communication | Consultation | Collaboration

Latest news

See all latest news >>

Stressing Tourism's importance in Wales   

There are many and varied challenges facing our industry, not least inflationary pressures and a serious cost of living crises that is impacting visitors and businesses alike.  The Welsh Government and Industry need to be proactive if any emerging opportunities are to be seized.

It is a time when the rules are being re-written. Change is pulling us in different directions and needs to be handled in a way which realises the potential of our industry and wider visitor economy without damaging it in the process. If you are a business and are concerned about Tourism Tax, the loss of staff or the multitude of new Welsh Government proposals impacting our industry in 2024 please read the attached Manifesto and engage in the debate.

Wales Tourism Week 2024

Wales Tourism Week is a industry led opportunity to raise awareness of the issues impacting our industry, but it is also a time to showcase the quality of our offer. 2023 saw a wide range of support from over 10 events hosted across the industry which then culminated in a well-attended annual reception at the Senedd in Cardiff Bay.  

​This year's 2024 Wales Tourism Week Senedd Reception will be held on Tuesday 16th July - So please save the date -


Wales Tourism Alliance
About the WTA: The  Wales Tourism Alliance (WTA) was formed in 1998 when the National Assembly for Wales was established and the responsibility for tourism was devolved from Westminster to Cardiff.  WTA and its members provide a collective voice to put forward the views of the industry to Welsh Government and beyond. Whilst we do not claim to represent everyone, the WTA is widely recognised as the voice of the industry in Wales.

​Tourism in Wales is collectively responsible for over £6.2Billion to Welsh GDP and over 172,000 jobs. WTA members organisations are widely respected within the tourism industry and leaders in their sectors. This collective expertise represents over 6000 tourism businesses in Wales. Working day to day with businesses means that our members are the organisations best placed to spot 'trends' and 'early warning signs' quickly which could affect this important industry. 

Providing this collective voice provides the communication which is needed between the industry and the government departments, its only through working together that we can protect this vital industry for Wales. 
The WTA meet face to face with both Senedd Cymru - Welsh Parliament Members and Welsh MPs on a regular basis, so that they receive industry input direct and our voice is heard.

Please note: Wales Tourism Alliance (WTA) offers general information only, this information should not be interpreted as independent legal advice. English and Welsh Legislation is subject to change, so while the Wales Tourism Alliance seeks to ensure the information contained in all our electronic and published communications is up to-date and accurate, the law can be interpreted very differently between parties and change quickly. Information provided by the WTA should not be viewed as an alternative to professional legal advice and the WTA does not accept liability for any action taken or not taken as a result of your use of WTA Information provision.

Meetings & Events

Join WTA