Who's Who
Suzy Davies
Chairman
Suzy Davies: As a distinguished public figure within Wales, Suzy needs no introduction. For many years as a Member of the Senedd she was the Tourism Cross Party Chair and in 2018 came close to winning the Conservative Party leadership contest. Her family own a tourism business in Mid Wales and she is a Welsh speaker. Suzy has a proven track record in advocacy and campaigning developed over many years. Her appointment is a considerable coup for the WTA and all members should feel confident and reassured for the future direction of both the organisation and tourism in Wales.
Suzy was born in Swansea and grew up in South Wales. A graduate of Exeter University and the University of Glamorgan. After a career in both marketing and management, she became a solicitor. She has trained as a mentor for young offenders and has mentored with Prime Cymru. Suzy has also been a trustee of a number of children's projects and volunteered with community support groups. She has written for various publications and was one of the founding board members of the Welsh International Film Festival.
Chairman
Suzy Davies: As a distinguished public figure within Wales, Suzy needs no introduction. For many years as a Member of the Senedd she was the Tourism Cross Party Chair and in 2018 came close to winning the Conservative Party leadership contest. Her family own a tourism business in Mid Wales and she is a Welsh speaker. Suzy has a proven track record in advocacy and campaigning developed over many years. Her appointment is a considerable coup for the WTA and all members should feel confident and reassured for the future direction of both the organisation and tourism in Wales.
Suzy was born in Swansea and grew up in South Wales. A graduate of Exeter University and the University of Glamorgan. After a career in both marketing and management, she became a solicitor. She has trained as a mentor for young offenders and has mentored with Prime Cymru. Suzy has also been a trustee of a number of children's projects and volunteered with community support groups. She has written for various publications and was one of the founding board members of the Welsh International Film Festival.
Adrian Barsby
Vice Chairman
Adrian having been a former Chair of the WTA is well versed in the issues and application required to be Vice-Chair. Adrian currently runs his own successful Consultancy business Barsby Associates and is an Associate Lecturer at Manchester Metropolitan University (MMU) teaching final year students since 2014. He runs the Competitive Marketing Strategies, CMI Apprenticeship Degree, Strategic Tourism Management, and ICE (Innovation, Creativity and Entrepreneurship). Between 2011 – 2017 he had overseas assignments with The Savoy Educational Trust in partnership with MMU and La Fondation Pour la Formation Hôtelière running seminars for local SME’s and educationists. Barsby Associates has held preferred consultancy status by WRAP Cymru – providing consultancy to hotels, farm shops, food manufacturers, pubs, tea rooms and restaurants to identify and reduce/eliminate waste, assist with grant applications and recommend improved practices.
Vice Chairman
Adrian having been a former Chair of the WTA is well versed in the issues and application required to be Vice-Chair. Adrian currently runs his own successful Consultancy business Barsby Associates and is an Associate Lecturer at Manchester Metropolitan University (MMU) teaching final year students since 2014. He runs the Competitive Marketing Strategies, CMI Apprenticeship Degree, Strategic Tourism Management, and ICE (Innovation, Creativity and Entrepreneurship). Between 2011 – 2017 he had overseas assignments with The Savoy Educational Trust in partnership with MMU and La Fondation Pour la Formation Hôtelière running seminars for local SME’s and educationists. Barsby Associates has held preferred consultancy status by WRAP Cymru – providing consultancy to hotels, farm shops, food manufacturers, pubs, tea rooms and restaurants to identify and reduce/eliminate waste, assist with grant applications and recommend improved practices.
Adrian Greason-Walker
Policy Advocate
Adrian started his career after studying at the University of Wales in Bangor and Aberystwyth, graduating as a Master of Science in 1988-89. Over the intervening period, Adrian has specialised in tourism business management, having worked in key business and policy management positions throughout, including for ENCAMs Ltd; RSPB Cymru; Mid Wales Tourism and running his own business.
Adrian originally joined the Wales Tourism Alliance in April 2010 where as a keen advocate of debate and consultation in the industry he has chased the issues of the day on behalf of WTA members. Now having re-joined as a part time Policy Advocate, Adrian assists the Chair and Vice Chair in their pursuit of a fair deal in forthcoming consultations. Particularly, for our industry where there is likely to be a significant financial or resource implication for the small or micro tourism businesses that predominantly make up the tourism and hospitality industry in Wales.
Policy Advocate
Adrian started his career after studying at the University of Wales in Bangor and Aberystwyth, graduating as a Master of Science in 1988-89. Over the intervening period, Adrian has specialised in tourism business management, having worked in key business and policy management positions throughout, including for ENCAMs Ltd; RSPB Cymru; Mid Wales Tourism and running his own business.
Adrian originally joined the Wales Tourism Alliance in April 2010 where as a keen advocate of debate and consultation in the industry he has chased the issues of the day on behalf of WTA members. Now having re-joined as a part time Policy Advocate, Adrian assists the Chair and Vice Chair in their pursuit of a fair deal in forthcoming consultations. Particularly, for our industry where there is likely to be a significant financial or resource implication for the small or micro tourism businesses that predominantly make up the tourism and hospitality industry in Wales.
