Who are the Wales tourism alliance?
Collectively We Represent Over
Businesses
The WTA and its members provide a collective voice to put forward the views of the industry to Welsh Government and beyond through Communication; Consultation and Collaboration.
Formed when the National Assembly for Wales was established (2002) and the responsibility for tourism was devolved from Westminster to Cardiff, the WTA is now widely recognised as the voice of the industry in Wales. We do this through:
Communication: We ensure that the industry is involved in the decision making process by stimulating debate on current issues on-line; at industry meetings and through a programme of WTA events including Wales Tourism Week. The WTA meet face to face with both Assembly Members and Welsh MPs on a regular basis, so that they receive industry input direct.
Consultation: The WTA responds to formal Government consultations where we believe there is likely to be a significant financial or resource implication for the industry. For our most up to date Policy Document click here.
Collaboration: We proactively prioritise, raise and develop key issues with the industry, the Assembly, Visit Wales and our UK partners in relation to UK matters. Providing this collective voice provides the communication which is needed between the industry and the government departments, its only through working together that we can protect this vital industry for Wales.
If you are a trade organisation looking to join the WTA then please contact us via our Join WTA page.
Current WTA Members >>
Formed when the National Assembly for Wales was established (2002) and the responsibility for tourism was devolved from Westminster to Cardiff, the WTA is now widely recognised as the voice of the industry in Wales. We do this through:
Communication: We ensure that the industry is involved in the decision making process by stimulating debate on current issues on-line; at industry meetings and through a programme of WTA events including Wales Tourism Week. The WTA meet face to face with both Assembly Members and Welsh MPs on a regular basis, so that they receive industry input direct.
Consultation: The WTA responds to formal Government consultations where we believe there is likely to be a significant financial or resource implication for the industry. For our most up to date Policy Document click here.
Collaboration: We proactively prioritise, raise and develop key issues with the industry, the Assembly, Visit Wales and our UK partners in relation to UK matters. Providing this collective voice provides the communication which is needed between the industry and the government departments, its only through working together that we can protect this vital industry for Wales.
If you are a trade organisation looking to join the WTA then please contact us via our Join WTA page.
Current WTA Members >>
Who's Who
Andrew Campbell
Chairman
Andrew Campbell: For those who do not know me I come from a predominantly educational background, but upon leaving school studied Hotel Management for three years at University College Birmingham (formerly Birmingham College of Food, Tourism and Creative Studies). Practical experience was then gained working in both the hotel and institutional catering sectors. Up until September 2017 I was Head of School of Tourism at the University of Wales Trinity St David. Now having taken on a wider strategic role within the Faculty of Business, this new appointment has enabled me to become further engaged with grassroots tourism and to become more involved in regional projects.
I am currently Vice Chair of Pembrokeshire Tourism and also sit on various committees which includes Visit Wales SW Regional Forum, Carmarthenshire County Council Destination Management Team, Steering Group for the proposed Wales School of Hospitality, St David’s Diocesan Faith Tourism Group, North Pembrokeshire Transport Forum – and being based in Fishguard, belong to a Welcome Group for cruise ship passengers to the port. Throughout my career, vocational education has been my “raison d’etre” and for many years it has been a privilege to teach students and to help develop programmes to best meet the needs of industry.
Chairman
Andrew Campbell: For those who do not know me I come from a predominantly educational background, but upon leaving school studied Hotel Management for three years at University College Birmingham (formerly Birmingham College of Food, Tourism and Creative Studies). Practical experience was then gained working in both the hotel and institutional catering sectors. Up until September 2017 I was Head of School of Tourism at the University of Wales Trinity St David. Now having taken on a wider strategic role within the Faculty of Business, this new appointment has enabled me to become further engaged with grassroots tourism and to become more involved in regional projects.
I am currently Vice Chair of Pembrokeshire Tourism and also sit on various committees which includes Visit Wales SW Regional Forum, Carmarthenshire County Council Destination Management Team, Steering Group for the proposed Wales School of Hospitality, St David’s Diocesan Faith Tourism Group, North Pembrokeshire Transport Forum – and being based in Fishguard, belong to a Welcome Group for cruise ship passengers to the port. Throughout my career, vocational education has been my “raison d’etre” and for many years it has been a privilege to teach students and to help develop programmes to best meet the needs of industry.
Jim Jones
Vice Chairman
Jim Jones, Managing Director of North Wales Tourism is the Vice-Chair of the Wales Tourism Alliance. Whilst largely an Honourary position, as recently announced Business Person of the Year (Daily Post Award) Jim brings a great deal of expertise and knowledge with him. After leaving the forces he worked in local government heading up the tourism and communities department at Conwy Council and is now on a mission to sell North Wales to the world via NWT. Jim is passionate about working in partnership to promote the region's spectacular landscape, heritage, culture, food and drink, accommodation along with the adventure and family attractions. North Wales Tourism has a growing membership of more than 1,000 industry members.
Vice Chairman
Jim Jones, Managing Director of North Wales Tourism is the Vice-Chair of the Wales Tourism Alliance. Whilst largely an Honourary position, as recently announced Business Person of the Year (Daily Post Award) Jim brings a great deal of expertise and knowledge with him. After leaving the forces he worked in local government heading up the tourism and communities department at Conwy Council and is now on a mission to sell North Wales to the world via NWT. Jim is passionate about working in partnership to promote the region's spectacular landscape, heritage, culture, food and drink, accommodation along with the adventure and family attractions. North Wales Tourism has a growing membership of more than 1,000 industry members.
Adrian Greason-Walker
Policy Advocate
Adrian started his career after studying at the University of Wales in Bangor and Aberystwyth, graduating as a Master of Science in 1988-89. Over the intervening period, Adrian has specialised in tourism and environmental management, having worked in key business and policy management positions throughout, including for ENCAMs Ltd; RSPB Cymru and Mid Wales Tourism.
Adrian originally joined the Wales Tourism Alliance in April 2010 where as a keen advocate of debate and consultation in the industry he has chased the issues of the day on behalf of WTA members. Now having re-joined as Policy Advocate, Adrian will be assisting the Chair and Vice Chair in their pursuit of a fair deal in forthcoming consultations. Particularly, for our industry where there is likely to be a significant financial or resource implication for the small or micro tourism businesses that predominantly make up the tourism and hospitality industry in Wales.
Policy Advocate
Adrian started his career after studying at the University of Wales in Bangor and Aberystwyth, graduating as a Master of Science in 1988-89. Over the intervening period, Adrian has specialised in tourism and environmental management, having worked in key business and policy management positions throughout, including for ENCAMs Ltd; RSPB Cymru and Mid Wales Tourism.
Adrian originally joined the Wales Tourism Alliance in April 2010 where as a keen advocate of debate and consultation in the industry he has chased the issues of the day on behalf of WTA members. Now having re-joined as Policy Advocate, Adrian will be assisting the Chair and Vice Chair in their pursuit of a fair deal in forthcoming consultations. Particularly, for our industry where there is likely to be a significant financial or resource implication for the small or micro tourism businesses that predominantly make up the tourism and hospitality industry in Wales.
