On Tuesday 23rd July 2019, WTA Chair, Andrew Campbell, spoke alongside Deputy Minister for Culture, Sport and Tourism, Lord Dafydd Elis-Thomas and Chair of Pembrokeshire Coast National Park Paul Harries at a tourism reception held at the Royal Welsh Show to address key industry issues.
Andrew took the opportunity to outline key visitor management issues and challenges facing the sector, emphasising the need for businesses to remain competitive at a time when operating costs are at an all time high. He condemned any notions to introduce a tourism tax which would deepen price competitiveness and would simply add to existing pressures.
At a time of much agricultural reform and uncertainty, it was also appropriate for Andrew to reaffirm the WTA's support for farming communities, upon which tourism depends so much. As custodians of the countryside and as providers of key visitor services and products, co-dependency between our two sectors is high and it is to be hoped that many innovative and mutually beneficial ideas will emerge from "public good" initiatives.
Whilst there may be much political uncertainty at the present time, the recent Tourism Sector Deal announcement together with the launch of the new Welsh Government Tourism Strategy later in the year, give rise for cautious optimism that new opportunities may be secured.