Written Statement: Croeso activity to support the tourism and hospitality industry

Vaughan Gething, Minister for Economy, 7 July 2022:

'As we approach the main summer holiday period, and in the context of requests for additional marketing support at this time from many of our industry stakeholders, I’m pleased to be updating Members on activity currently being delivered by Visit Wales. Implementation, under the Cymru Wales brand, will build on the work already in place, to further assist businesses in their post pandemic recovery.

From a fresh marketing campaign, “Croeso,” to tools that will help operators enhance their own promotion and skills, the range of work has been put in place to support the tourism and hospitality sectors that play such significant roles within the wider Welsh economy. This month, the Croeso campaign, using the Cymru Wales brand and its focus on landscape, culture and adventure, is showing those currently considering a break the diversity of experiences on offer in Wales this summer.

Welsh Government wants to see a thriving industry and a strong recovery from the pandemic across these sectors that together represent more than a tenth of the Welsh workforce. We are fully aware that there are both short-term and long-term challenges facing businesses, such as the cost-of-living crisis, energy costs and skills and recruitment gaps and this work has been planned to help keep Wales visible as a potential holiday destination for this year and beyond, stimulating consumer interest and encouraging booking enquiries'.
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Read the written statement in full on: Written Statement: Croeso activity to support the tourism and hospitality industry (7 July 2022) | GOV.WALES.