The summer holidays are upon us and come rain or shine people will be heading off for adventures in the great Welsh outdoors. A new pan-Wales campaign is calling on people to ‘Be Adventure Smart’. Whatever their activity, a few simple things to consider will help them stay safe, have a great day and ensure that they travel home looking forward to their next adventure. AdventureSmartWales is a 2 year project, part funded via the Welsh Government’s Tourism Product Innovation Fund with additional contributions from Snowdonia National Park Authority, British Mountaineering Council, Welsh Areas of Outstanding Natural Beauty and Welsh Sports Association. The Welsh Government’s Tourism Product Innovation Fund aims to encourage closer joint working within tourism, to develop and improve the tourism experience for visitors in order to benefit the tourism sector and local communities in Wales and to help grow the tourism economy in a sustainable way.
If you run a tourism business in Wales you can encourage your customers to enjoy the great Welsh outdoors safely. AdventureSmartWales.com, provides all the essential information your guests need to get outdoors, confident that they have prepared for a great day.
They need to ask three simple questions before they set off: Do I have the right gear? Do I know what the weather will be like? Am I confident I have the knowledge and skills for the day? From the weather forecast, time of sunset, tide times and lots more practical advice AdventureSmartWales.com will give them the answers they need. They can also check out our three new short films showcasing the wealth of adventures to be had in Wales, highlighting how to be kitted up and in the know to be safe! A suite of resources and ideas are ready for you to use via your own social media and online marketing, so please check out our Adventure Smart Wales Toolkit for Businesses (www.adventuresmartwales.com/toolkit/) and let’s get people out enjoying our coast and countryside!