This may be of interest to those members who serve food and drink on their premises. From the Culinary Association of Wales: Hospitality businesses across Wales are losing sales and customers if they don’t use Welsh food and drink products on their menu.
Arwyn Watkins, OBE, president of the Culinary Association of Wales (CAW), an organisation representing chefs and butchers across Wales has highlighted market research undertaken by the Welsh Government Food and Drink Insight Programme, which has been exploring the attitudes of customers towards Welshness since 2017.
“The pivotal question asked is: Does Welshness matter? The answer is a resounding ‘yes’,” Mr Watkins told the Welsh International Culinary Championships Awards Dinner at the International Convention Centre Wales (ICC Wales), Newport.
“Latest research for 2023 speaks volumes about the value of our heritage in every dish we serve. The preference for dishes made with Welsh ingredients rose from eight in 10 in 2017 to an astounding nine in 10 last year.
“More than half our guests would like more local or Welsh items on the menu and four in 10 would willingly pay a premium for dishes with Welsh ingredients. This isn’t just an opportunity; it’s a golden ticket for us to showcase our Welsh produce whilst maximising our revenues.”
The research also revealed that six in 10 visitors were more likely to visit a venue with Welsh products on the menu, with a quarter admitting that an absence of these options was a deterrent. Nine in 10 believed that venues should promote their use of Welsh food and drink.
“Welshness matters. It’s not just a badge of identity, it’s a powerful catalyst for sales and profit. Let us be proud of our heritage, embrace Welshness in our culinary creations and proudly promote this in every dish we serve.
“In doing so, we not only pay homage to our rich culture, but also pave the way for a thriving, prosperous future in the Welsh culinary scene.”
View the research results at https://businesswales.gov.wales/foodanddrink/welsh-food-drink-performance/value-welshness