The Welsh Government has announced a Inbound Tourism Fund to support the tourism sector recover, remain resilient and ensure maximum wider visitor economy impact by enabling recipients to build on their existing itineraries to develop and promote updated programmes and packages. It will focus on:
• increasing Spend
• regional Spread
• extending the tourism Season
The idea is to generate a suite of new and updated sustainable inbound itineraries, language courses and bookable programmes, alongside destination promotion aimed at starting to recover Wales’ profile and business from international markets from Spring 2022 onwards. This is a competitive fund with a limited overall budget of £400,000. Awards will be for a minimum of £3,000 (including for sole traders), to a maximum of £50,000 for companies demonstrating typical high turnover.
Awards will be allocated to eligible companies according to an agreed programme of activity against set criteria, considered most likely to promote resilience and economic recovery for tourism in Wales in a sustainable and responsible way.
Businesses that can apply are: