As part of the Wales Coast Path project (WCP) the project team will soon be launching a new marketing campaign aimed at helping coastal businesses get more from the Path.
Andrew Campbell said, 'The WTA is pleased to see and engage with the Wales Coast Path (WCP) Team who are proactively getting in touch with interested businesses. The Wales Coast Path provides us with an opportunity and we believe it has the ability to deliver added value and increase local tourism business profitability. We wish the team and the participants every success'.
Plans are in place to develop an on-line toolkit - a free resource to help those businesses along the Wales Coast Path, to generate new and profitable business. It's part of a commitment to explore opportunities to work with partners, and plans are well under way to develop content. The new "toolkit" of resources will be made available online, free of charge, and contain ideas and practical help and information for businesses to use to boost their profile by attracting more customers. You will be able to easily access advice on running marketing campaigns and ideas for creating special offers as well as download WCP maps and walks; special logos; images and sample media releases - all designed to help make your business better while helping to promote the value of the Wales Coast Path to visitors and locals alike.
As part of their planning, WCP wants to know what your requirements and needs are, if you'd like to be included in the loop and learn more about what the toolkit will contain and how it will help you, then you need to register by logging on to this web address: