When visitors decide to visit Britain and when they actually book their trip or aspects of their trip is important to the travel and tourism industry.
Understanding when international visitors initially start planning their holiday and considering a destination and what booking method they are most likely to use, can help you decide when and how to market your product.
Planning, decision-making and booking cycle of international leisure visitors to BritainIn spring 2016, VisitBritain commissioned new research in 20 markets to understand the holiday decision-making process.
Researching and Planning:
Technology and Social Media: