VisitBritain has published it's report on the IPS figures for April. These show that inbound tourism for the first four months of the year is significantly ahead of 2016 (visits up 11% and spend up 14%). This is above the forecasts that VB made at the beginning of the year which were increases in revenue of 8% and 10% respectively.
There are two particular points of interest – first, the majority of this increase is coming from Holiday visitors which shows that they are making the most of the drop in the value of the pound. Second, the biggest increases are coming from source markets that are furthest away from the UK which shows that a 15% drop in price is more effective in long-haul markets where the price of coming to the UK on holiday is the highest.