The new regulations also introduce a new category of package called a “Linked Travel Arrangement” whereby a business facilitates a customer purchasing two different types of product through the separate selection and payment of each product. This could impact on how DMOs sell their members’ products on their website.
A Linked Travel Arrangement is also formed when a customer, having purchased a product on one website, is invited to purchase another product on another website. This could impact how tourism businesses provide information and links to other local tourism businesses. For example, if a customer purchased accommodation from a B&B, and was sent a confirmation saying “We look forward to seeing you on the 30 June, if you want to purchase tickets to the local attraction or book a meal in the local pub, here’s their websites”, this could constitute a Linked Travel Arrangement.