the NAW Economy, Infrastructure and Skills Committee' Selling Wales to the World' Final report: Recommendations...
The First Minister, Carwyn Jones AM, in an article in the Times newspaper, announced that he had “made it an immediate priority for the Welsh Government to get out and sell Wales to the world like never before”. Following that statement the EIS Committee decided to launch an inquiry to explore how the Welsh Government have actually been selling Wales to the world to date focusing in three areas including tourism.
The WTA supports many of the recommendations made in light of both Adrian Barsby, Former Chair and Adrian Greason-Walker, Policy Advocate, providing evidence directly to the Committee in session and in writing. Adrian Greason-Walker stated that 'the WTA is pleased that this important report has been released at a time when Wales is about to face major challenges ahead of the UK's separation from the EU. We anticipate much of that which is contained in the report will be acted upon as a matter of urgency'.
Whilst the WTA supports the report and the recommendations made, we were particularly keen to see the following recommendations included:
Recommendation 6: The Welsh Government should consider how to enable a wider range of businesses in Wales to access the branding, while retaining control of standards.
Recommendation 7: The Welsh Government should continue to lobby for better representation as part of the VisitBritain digital presence, including the number of bookable products.
Recommendation 11: The Welsh Government should continue to lobby the UK Government on the devolution of Air Passenger Duty to Wales. ..
Recommendation 12: The Welsh Government should review its plans to support the industry with workforce development in tourism, in the context of Brexit.