MWT Cymru have undertaken a mammoth 32 hours of live streaming Slow TV in Mid Wales this week.
8 hours in 4 separate locations around Mid Wales. The filming started this week in Lake Vyrnwy where it reached over 108k people on Facebook, despite the weather on Tuesday, they saw an overwhelming positive reaction through comments, shares and interactions on social media. This reaction has continued throughout the week when Wednesday they were at RSPB Yny-hir reserve, wildlife spotters tuned in to get a glimpse of the birds and even a seal at one point!
Today sees Hafren Forest outside Llanidloes, focusing in on the Blaenhafren falls in the heart of the Hafren forest, Friday they will be at Mwnt Beach.
The project has been funded through the Visit Wales TIPF fund and builds on the exsisting #RealMidWales campaign. The campaign is aimed at trying a new approach to marketing Mid Wales. Through research MWT Cymru found that many younger visitors are often put off by glossy campaigns and are looking for a more real and authentic experience. This approach MWT feels works well with the product Mid Wales has to offer.
Picking up on the success of Airbnb's campaign (National Parks Backyard) and the success Norway received with their Slow TV campaigns, they aimed to emulate this exciting new concept and increase awareness of Mid Wales.
This is the first time 'Slow TV' will be used in the UK to market a destination, and MWT are proud to be leading the way in this new form of destination marketing.
Partners on the project include RSPB Cymru, National Trust Cymru, Hafren Dyfrdwy and Natural Resources Wales.
MWT are asking all businesses if they can help promote this campaign through their own social media channels to help boost the exposure for the region.
To find out more please go to their Facebook page www.facebook.com/visitmidwales
or for more information please contact Zoe / Val on 01654 702653