A seven-point manifesto for the Welsh tourism industry post-Brexit will be launched at a summit in Mid Wales (May 18) to celebrate Wales Tourism Week - May 15-21.
Ken Skates, Cabinet Secretary for Economy and Infrastructure, will be the keynote speaker at the summit, which has internationalism as its theme, at the Hotel Metropole, Llandrindod Wells.
Wales Tourism Alliance (WTA), the voice of the tourism industry in Wales, has chosen the occasion to raise the potential of the tourism industry and wider visitor economy in their post Brexit plans.
The manifesto sets out the main challenges and opportunities facing the industry when the UK leaves the European Union and calls on the Welsh Government in partnership with the industry to:
Agree a new strategic development plan, including a review of destination partnerships
Adopt appropriate land and coastal management policies to enhance Wales’ natural environment
Introduce taxation policies which promote the competitiveness of the industry
Allocate financial support for capital investment and product improvement by business
Set a meaningful marketing budget to promote tourism to Wales
Maintain and improve the skills needed by the Industry
Ensure key tourism infrastructure investment, including reliable superfast broadband
Tourism businesses are being encouraged to lobby AMs, MPs and councillors to hammer home the key points.
“Brexit presents challenges for the tourism industry in Wales, but also great opportunities for growth in business and employment,” said WTA chair Adrian Barsby. “It is a time when the rules are being re-written. Let it be done in a way which realises the potential of the tourism industry and wider visitor economy.”
Co-ordinated by the WTA in association with Visit Wales and the tourism industry, this year’s Wales Tourism Week is designed to be a ‘celebration of our tourism heroes' as well as raising the profile of the industry, highlighting its huge revenue generating value and the job and career opportunities it provides.
For more information, please contact Adrian Greason-Walker, Wales Tourism Alliance, on 07749 785147.