Mark Isherwood AM question to Welsh Government on promoting tourism in North Wales - 19th March 2019

Extract from plenary session - 19th March 2019

Promoting tourism – Question asked by Mark Isherwood AM: How is the Welsh Government promoting tourism in North Wales?

Mark Drakeford AM: I thank the Member for that. North Wales is featured in all Visit Wales marketing activity, including its current Year of Discovery campaigns in the United Kingdom, Ireland and in Germany. There is also, via competitive application, financial support given to partners to collaborate on particular projects to market the north Wales area.

Mark Isherwood AM: Thank you for that response. But with the north Wales growth deal hopefully moving forward, and the approach by the North Wales Economic Ambition Board as team north Wales that Visit Wales should invest more in supporting the regions to target our UK domestic market while leaving Visit Wales to focus on Wales's profile internationally, how will the Welsh Government engage with our regional destination marketing organisation, North Wales Tourism, representing approximately 1,500 tourism-related businesses in north Wales, who are doing a great job already with their 'Go North Wales' brand, but could do a great deal more if more support from the Welsh Government and Visit Wales was forthcoming?
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Mark Drakeford AM: thank the Member for that. I agree with him that fantastic efforts are made by tourism operators in north Wales to promote the area and to make it an attractive destination to visitors from the rest of the United Kingdom, but also from the rest of the world. We've talked already this afternoon, Llywydd, about Japan, and when Wales is in Japan for the Rugby World Cup it will be a major opportunity for us to showcase Wales as a destination for visitors from that part of the world, and north Wales operators particularly have already worked very hard to increase the number of visitors from Japan visiting north Wales. In fact, 27 of the top 30 Japanese tour operators now include north Wales on their UK itineraries, and that is a tribute to the work that has gone on in the region to promote it as a destination. We will continue to work through the regional tourism forum from north Wales to make sure that the work that is done by Visit Wales to promote the whole of our nation fully reflects the needs of north Wales and goes on making it such a successful destination for visitors in the United Kingdom and the rest of the world.