IPS data has been published by Visit Britain (24/01/2020) including the Oct figures, show that inbound tourism has been picking up after a slow start to the year with the YTD figures showing visits up 2% and spend up a healthy 8%. Holiday travel has been driving the growth with a 5% increase, driven by the North American market which is up 10% over last year. However, the EU market has been struggling as a result of continued Brexit uncertainty and the three delays we have had in leaving the EU last year. Source market data for Q3 shows the increase in the US market.
The final IPS figures for 2019 will be released on 22nd May 2020 and these figures will be adjusted to take account of long-running re-evaluation and adjustment exercise that ONS have been undertaking to address problems that have been identified in the figures from a number of markets such as China. WTA has previously expressed concerns about the way in which the data is collated and analysed. The readjustment will also be applied to the IPS figures for the last 10 years so that we do not see a break in continuity in the IPS figures and that we will therefore be able to re-evaluate trends over this period.