The inaugural Mid Wales Tourism Awards have been announced to celebrate and promote the region’s exceptional tourism industry and the talented businesses and individuals driving the sector forward.
Unveiled at the Mid Wales Tourism Conference, held in Llandrindod Wells, by Steve Hughson, chair of the Regional Tourism Forum (Mid Wales) and chief executive of the Royal Welsh Agricultural Society, the awards will recognise tourism excellence throughout Powys, the Brecon Beacons, Ceredigion and Southern Meirionnydd.
“Mid Wales is being talked about all over the world so it is only fitting that these awards are introduced to reward the outstanding work that we are seeing every single day of the year,” said Mr Hughson.
“Tourism Awards are well established in North and South Wales, so now is our time to shine by backing the incredible businesses and individuals who are excelling across Mid Wales.”
Nominations in a number of categories will open in May 2019 with the winners to be announced at a glittering ceremony at The Hafren, Newtown, on October 17.
Sub categories for each of the main awards will give smaller businesses in Mid Wales the opportunity to compete at regional level and be recognised as finalists, with the overall winners going forward to the national Visit Wales Awards in March 2020.
The Awards are being organised by Mid Wales Tourism, also known as MWT Cymru, the regional destination marketing and membership organisation for Powys, Ceredigion, and Southern Meirionnydd. As a not-for-profit social enterprise company, they support and represent over 550 businesses and organisations throughout the region.
“The importance of these Awards extends way beyond who wins,” said Val Hawkins, chief executive of MWT Cymru. “The criteria to enter will be set to exceptionally high standards so it presents an opportunity to not only raise the bar but to also raise the profile of the wonderful attractions and businesses that make Mid Wales such a unique place to visit.
“The Mid Wales Tourism Awards are ultimately our chance to promote the region and I wholeheartedly encourage everyone involved in the sector to participate, promote, sponsor or simply attend the awards night to make it a roaring success.”
The Mid Wales Tourism Awards have the full support of Visit Wales, the national tourism organisation funded by the Welsh Government, and the Regional Tourism Forum (Mid Wales), a public and sector partnership of which MWT Cymru is an active member.
A dedicated Tourism Advisory Group has been established specifically to assist and will include representatives from Visit Wales, Ceredigion County Council, Powys County Council and others.
Meanwhile, expressions of interest for exclusive headline sponsorship and category sponsorship opportunities are now open.
There are currently 12 award categories, with more due to be announced soon, which capture the huge diversity of the Mid Wales’ tourism industry.
For more information on the sponsorship packages available, or to keep up to date with the latest developments, visit www.midwalestourismawards.co.uk
Mid Wales Tourism Awards (further categories to be announced soon):