DCMS launched an inquiry in April to gather experiences from the diverse sectors under it's remit on how Covid-19 was affecting them. Section 4 deals with the impact on tourism, however it is obviously a little retrospective. It recognises the extreme impact of the lock-down foe example 'Visitor attractions, including museums and galleries, are being hit hard as a result. Not only are these organisations facing an end to the Coronavirus Job Retention Scheme in October, they have also largely depleted their financial reserves and are looking at the prospect of only being able to open at a reduced capacity with social distancing measures in place'.
Also of note it gives recognition to issues of 'capacity constraints that arise from the requirements of social distancing make yield management and smoothing out demand more important than ever. The Eat Out to Help Out programme will help shift some demand to trough days. Doubtless attractions, transport providers and lodgings will re-examine their own promotional programmes to maximise yield in these circumstances, and where relevant, attractions will look at their opening hours/days.
The report calls for DCMS to go further in supporting work to reduce the seasonality of the UK tourism industry. Noting its importance ofr next years, due to the problem of booking deferrals and concomitant loss of income for a second year in a row. In its response to this report, DCMS should set out its plans for supporting an extension of the holiday season.
Also an issue that WTA has called for as a matter of urgency, DCMS should introduce a Tourism Data Hub to assess visitor intention for 2021 so that the industry can plan ahead for next year.