The Quarterly Tourism Cross Party Group (CPG), chaired by Suzy Davies AM, met to focus on the issue of International Tourism. This follows the previous CPG which reviewed Tourism Research and issues relating to the International Passenger Survey (IPS).
Anthony Pickles, Head of Tourism Affairs at Visit Britain was invited to present an update on the work of Visit Britain and it's Programme for promotion of the Wales Tourism Product. Adrian Greason-Walker followed with an analysis of key figures reaching back over the last 40 years and using more recent statistics over the last three years to illustrate a number of industry concerns particularly with regard to a lack of growth in numbers and value. He also made comparisons with Scotland and raised a number of questions, 'Why has Scotland outperformed Wales for so long? What are we doing wrong and what could we do better'?
A great deal of debate followed with Visit Wales; Members of the WTA and with the Assembly Members present. Visit Britain and Visit Wales discussed closer working relationships; the need to focus resources and their ability to react swiftly with regard to changes in consumer need and sentiment. Visit Britain also agreed that Wales needed to be central to the UK product in order to encourage more visitors to leave London and explore.