'Collaborating to Compete’ is the theme of this year’s Wales Tourism Week which aims to highlight the power of partnerships across the industry.
The week-long focus on tourism from May 12-20 is co-ordinated by the Wales Tourism Alliance (WTA), the voice of the tourism industry in Wales and aims to drive the industry higher up the political agenda.
Held annually to raise the profile of tourism, Wales Tourism Week also highlights the industry’s huge revenue generating value as well as jobs and careers opportunities.
A reception, sponsored by the Caravan & Motorhome Club, is being organised at the Senedd in Cardiff, home of the National Assembly for Wales, on May 15. The keynote speech will be delivered by Lord Dafydd Elis Thomas, who holds the tourism portfolio within the Welsh Government.
There will also be a series of events throughout the week held by the industry to highlight how different enterprises within sectors co-operate, provide excellent self-employment and career opportunities as well as customer service excellence.
The WTA, along with its partners, is calling on tourism associations, trade organisations and businesses across the country to organise events that highlight the importance of the industry and emphasise partnership during Wales Tourism Week.
Events may be added to the WTA website meetings page, by simply clicking the submit button and completing the online form - http://www.wta.org.uk/meetings--events.html
WTA members play pivotal roles in local, regional and national partnerships, often as unsung heroes operating away from the limelight, but providing trust, integrity and insight across all business and government sectors.
Adrian Barsby, WTA chair, said: “We are entering a particularly turbulent political era and we want tourism associations and businesses to contact their local elected members at whatever level and invite them to meet their local tourism businesses.
“It’s an important opportunity to showcase their tourism product and emphasise the economic contribution the industry makes to local communities, particularly with regard to jobs and skills.”