The 2021 Economic Mission set out a pathway to recovery post-pandemic, to reconstruct the Welsh economy with the aim to improve the well-being of everyone in Wales. The economy has been subject to significant challenges in the 2 years since the Missions’ publication. The current Minister for Economy, Vaughan Gething MS aims to renew the Economic Mission for Wales to provide clarity about Welsh Government economic priorities and engage with businesses and Welsh society about the economic future we are striving for in Wales. Work is now underway to identify key areas or priorities for the economy, to make best use of the tools and levers available to work towards making Wales a better place to live, work and do business. The WTA Has responded on behalf of its member organisations. In brief, as the visitor economy is dependent on discretionary spend, it is particularly exposed to external economic pressures. Some of these are currently captured in the tail of covid and the “cost of living crisis” and the effect on supply and demand is particularly acute in this industry. This was confirmed again in the most recent Business Barometer and underlines why a Mission to minimise uncertainty would be most welcome. We have placed a full response to this consultation and it will be available shortly on the Wales Tourism Alliance website – www.wta.org.uk
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