In his role as Chairman, Steve Ridgway will lead the overall direction for VisitBritain/VisitEngland as laid out by the Department for Culture, Media and Sport – marketing Britain overseas to drive growth in international leisure and business tourism and delivering the England Action Plan. Steve Ridgway has served on the BTA Board as an independent board member since 2013 and brings with him a wealth of tourism experience not only from global brands but also from running his own tourism business. He worked for global brand Virgin Atlantic for more than 23 years in a variety of roles, most recently as CEO. He has hands on experience of running a tourism SME - owning the St Moritz Hotel in Cornwall with his brother. His other tourism interests include his chairmanship of Scandlines, a large Baltic Ferry operator between Germany and Denmark.
The incoming chairs will commence their roles on 1 April 2017 for a term of three years.