Addo – a pledge to keep Wales safe while staying local

As the latest coronavirus (COVID-19) restrictions ask people in Wales to stay local, Visit Wales has relaunched its Addo campaign, asking the people of Wales to make a promise as they start exploring their local communities once again to care for each other, for our land and for our communities. Addo means to promise and is about the people working together, making a collective promise to care for each other and our country. Asking people to make a promise is an engaging way for people to invest emotionally in Wales and to show that they care too.

By joining with us, and making a promise, we’ll all be playing our part - in caring for ourselves and others. The pledge can be signed on Addo: make your promise. Assets are available on an asset library for you to download and use within your own social channels and marketing to support the Addo campaign. The campaign creatives will also be available to view shortly - providing a flavour of the style, tone and messaging.