The headline figures are that visitor numbers are up 3% for the year to 37.34m, but with spend is static at £22.16bn.
Beneath this headline there are some interesting figures. December visitor numbers are up 11% which, combined with visitor numbers being up 16% in November, suggest that the expected Brexit boost is well underway. Outbound tourism continues to hold up with numbers up 7% and spend up 11% in 2016 (interestingly, numbers were up 8% and spend up 15% in the final quarter suggesting that the drop in the value of the pound was having little impact on the desire of UK residents to take a holiday overseas).
Inbound Holiday and VFR travel have been growing significantly over the last quarter as people have taken advantage of the drop in the value of the Pound while business travel has struggled due to the uncertainty of Brexit. While the Short-haul European markets have been the quickest to respond to the drop in the pound, the long-haul markets are now starting to grow strongly with the US leading the way with a 15% increase over the last quarter of 2016.