The Year of Adventure 2016 has been the first in a series of thematic years to provide focus for product development and the promotion of Wales. The Welsh Government led themes aim to re-position our country as a leading UK adventure destination. Further themes are to scheduled for 2017 as Year of Legends and 2018 the Year of the Sea. Let us know what positive impact the theme has had on your business. Has the campaign inspired you to target new markets or refocus your efforts on existing or repeat custom?
Adrian Greason-Walker. WTA Policy Advocate. Specialises in Tourism and Environmental Management.