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Developing a Major Events Strategy for Wales

This strategy is based on a set of basic principles that the portfolio of major events, to be supported by the Assembly Government will:
• demonstrate a clear fit with One Wales and complementary Assembly Government strategies and priorities,
• reflect the Wales brand and enhance the reputation and profile of Wales in the World,
• deliver clear and measurable benefits to Wales by evidencing an appropriate return on investment, securing significant leverage and adding value to existing or planned investments,
• encourage a fair and equitable spread of opportunities across Wales,
• strike a balance between attracting one-off international events; nurturing and growing existing events; and stimulating and creating new events,
• increase the visibility and use of the Welsh language by events in Wales, and enhance the profile of the language inside and outside Wales,
• make effective and efficient use of Wales’ resources, including built facilities and our outstanding natural environment,
• be soundly based on the principles of sustainable development, in line with British Standard 8901:2007 on Sustainable Event Management, including deliverability based on robust business
planning underpinned by sound governance and management structures,
• exploit opportunities for developing new strategic alliances, new partnerships and new forms of collaboration and ensure that the major events agenda is fully considered where appropriate in
capital expenditure programmes.

Download

	Developing a Major Events Strategy for Wales - consultation document	239.28KB
	WTA response to draft Major Events Strategy	82.40KB