The Regional Tourism Engagement Fund 2018/19 (RTEF) and the Tourism Product Innovation Fund 2018/19 (TPIF) aim to help the private and public sector work together to develop and deliver tourism products linked to Year of the Sea 2018, Year of the Discovery 2019, and The Wales Way. Expressions of interest are invited by 24 November 2017.
The Regional Tourism Engagement Managers in the respective Welsh region can provide further information on the funding opportunities:
North Wales: Andrew Forfar, AndrewWallace.Forfar@gov.wales
Mid Wales: Helen Jones, Helen.Jones28@gov.wales
South West Wales: Jane Donald, Jane.Donald@gov.wales
South East Wales: Louisa Giles, Louisa.Giles@gov.wales
2018 Year of the Sea
The thematic years will continue with the ‘Year of the Sea’ taking place throughout 2018, and aims to promote Wales as a world-class coastal destination putting coastal communities, lakeside and riverside shores at the forefront of marketing campaigns. Further details on how members can participate can be found here.
The Wales Way
The Wales Way is a new initiative which will encourage ‘independent explorer’ visitors to explore the product and areas around three main routes:
- The North Wales Way (A55) focusing on culture
- The Coastal Way (A487) focusing on the coast
- The Cambrian Way (A470) focusing on the countryside
The Wales Way marketing campaign aims to provide a focal point for international marketing with authentic and distinctive experiences at their core. A flyer giving further details about the project is attached and for further information please contact Lucy von Weber or Gwawr Price, email: email@example.com or tel: 0300 062 2550.