Tourism businesses have been urged to capitalise on the international publicity generated by the Cambrian Coast Railway being name in the world’s top 10 epic train journeys.
The recognition came from The Guardian newspaper who picked the Machynlleth to Pwllheli line, also known as the Cambrian Coast Railway line as one of the world’s most spectacular railway trips. This fantastic publicity followed hot on the heels of Lonely Planet naming North Wales in the world’s top 10 regions to visit in 2017.
Now Rhydian Mason, Rail Development Officer for the Cambrian Railways Partnership, is calling on everybody connected with tourism in the region to work together to use the publicity as a springboard to attract more tourists to visit attractions and book accommodation along the rail routes in Mid Wales.
“It’s great news for tourism attractions and accommodation providers along the line in the region, which relies heavily on the tourism industry. The real challenge now for the industry is to work together to respond to the challenge that has been set by The Guardian recognition.
Mr Mason said the region has so many attractions, including the Wales Coastal Path, the magnificent castle at Harlech, the spectacular Snowdonia National Park as well as a host of renowned TV and film locations for Hollywood Blockbusters, cult 60s dramas and the multi-award winning Hinterland series.
MWT Cymru, which represents around 600 tourism businesses across Mid Wales, has developed ‘Moving Adventures’, a project to promote sustainable transport options and car free adventures in the region.
“We want to persuade more visitors to consider alternative modes of travel, including trains, to be the start their adventure when visiting Mid Wales,” said Val Hawkins, MWT Cymru’s chief executive. “MWT Cymru has developed a range of itineraries to give visitors ideas how to travel to and explore the region.”