- A 10-year tourism and hospitality skills campaign to boost recruitment, skills and long-term careers providing the industry with the workforce it needs;
- Boosting productivity by extending the tourism season year-round and increasing global market share in the business visits and events sector;
- Improve connections to increase inbound visits from more markets by 2030 by making it easier for overseas and domestic visitors to not only travel to the UK but explore more of it;
- Creating ‘tourism zones’ to build quality tourism products that meet visitors needs and expectations, extending the tourism season and fixing localised transport issues to improve the visitor experience.
The aim of the bid document, in putting forward these asks, is to:
- Boost productivity by 1%
- Deliver an additional 70,000 jobs
- Build the most competitive tourism market in Europe by 2025
- Increase the value of Tourism to all corners of the UK
Now that the document has been finalized, Steve Ridgeway, Visit Britain Chair, will begin negotiations with Government which, it is hoped, will be concluded before the end of the year.