Brief synopsis...while travel volume is low in January, the figures make impressive reading with numbers up 11% and spend up 15%. Although monthly figures can be misleading, the rolling three month figures of +13% for visitor numbers and +8% for spend suggest that the January figures are certainly not far from trend. Interestingly, despite the decrease in the value of the pound, outbound tourism is still performing very well too – with numbers up 9% and spend up 5%. Finally, while visits from the core EU countries are doing very well,it is the 19% increase in the North American market over the past three months that will be driving any increase in expenditure.
Adrian Greason-Walker. WTA Policy Advocate. Specialises in Tourism and Environmental Management.