News

TripAdvisor rapped for 'trust' claims

TripAdvisor has been ordered to rewrite some of its marketing claims following complaints that the site had said that its holiday reviews could be "trusted".
The Advertising Standards Agency (ASA) acted over statements on the US-based firm's site which said it contained "reviews that you can trust" and that it had "more than 50 million honest travel reviews".
The ASA said consumers might be fooled by fraudulent posts since the entries could be made "without any form of verification”.
Even though reviewers were asked to agree that their reviews were real and that they had no incentive or competitive interest with the places commented on, the ASA said it was still possible that "non-genuine" reviews could appear on the site and users might not be able to spot them.
TripAdvisor described the ruling as a "highly technical view" of "copy that was used in a limited capacity".
Full story on the BBC website at - http://bbc.in/zKt9aB